Understanding trends can be vital to your business, whether you work in fashion, craft, interiors or retail, by giving you an insight into potential future demand for products and services which could directly affect sales in your specific product area. In a market place which is constantly seeking what’s new, the time taken to understand trends can provide you with a valuable commercial advantage over your competitors.

Being aware of changes in your industry and its influences, can help inform future product development ensuring that your brand continues to be relevant in a fast changing market place.


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With over 20 years experience in fashion and textiles, Fiona delivers inspirational training globally.

As a practising designer Fiona is adept at utilising her market knowledge to stay ahead of trends.

Content for Masterclasses and presentations is anchored around an analysis of new business models driven by the digital age. Themes typically included in her trend talks include:

  • The digital disruption of the fashion calendar and how it affects the buying cycle

      • Growth areas in clothing, & textiles, and interiors, including the current trends such as the rise of Menswear, Ath-Leisure & increase in International tourist spend

      • The advent of tastemakers & brand curators & what it means to your brand

      • Slow Fashion versus Fast Fashion: what is the difference

      • Understanding your brand USP and the value of its provenance & story

      • Connecting with your audience & influencers of your brand

      • Textile innovation & Fashion tech

      • Celebration of the sustainable supply chain

STLA Textile Trends Masterclass 
Scottish Textile & Leather Association and hosted by Fiona Chautard

Orange Box Gallery
2 March 2017
11.00am - 3.30pm

Join the STLA for an exclusive Textile Trends Workshop, hosted by Fiona Chautard. With over 20 years experience in fashion and textiles, Industry Consultant Fiona delivers inspirational training globally. Not only a qualified business coach and creative business adviser, Fiona is also a practising designer – therefore adept at utilising her market knowledge to stay ahead of trends.

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