Consultancy & Training
Bespoke training for creatives
I deliver practical and inspirational expert training for a wide range of creative business support organisations, individuals and businesses.
In the last 3 years I have worked with the following organisations:
Fashion Foundry: Industry adviser & coach for emerging designer businesses in the business incubator for fashion businesses in Scotland.
Cultural Enterprise Office: Industry specialist adviser for fashion, textiles and retail
Textiles Scotland: Consultant adviser to the industry association for the textile and leather industry in Scotland. I provide trend forecasting information and write a regular blog for their membership.
Textile Industry Leadership Group: Industry adviser and panel member for group tasked with driving 10 year government strategy for Scottish textiles.
Starter for Six Awards: Industry panel member 2012 -17, for Start-up enterprise business support programme & fund
Xpo North: Speaker and panel chair for Scotlands largest creative industries festival
Emergents Creatives: Specialist advisor for fashion, textiles, trends and marketing delivering business support and masterclasses to designer-makers across the Scottish Highlands and Islands.
Glasgow Caledonian University: Visiting lecturer on Msc International Fashion Marketing Masters Degree Course
Craft Council UK: Mentor on creative business development programme Hot House
Scotland Re:Designed : Judge 2017 Awards
The Herald Fashion Awards: Judge 2017 Awards
New Designers: Speaker at The Design Trust Start-up Seminar
“Fiona has a knack for asking challenging questions and digging to the root of issues while remaining supportive and focused on practical solutions and strategies.”
“Fiona’s approach is perfectly suited to the needs of creative thinkers: clear, innovative, relevant and focused, and her understanding of the specific needs of creative businesses and practitioners is outstanding.”
Workshops, Masterclasses and Training
I work with audiences who want to learn how to start & run their own design or craft business, which includes design & craft graduates, start-ups, creative individuals, organisations and those just looking at how they can make a career change.
I have worked with many creative businesses in the last 10 years, and my core areas of business support include:
Marketing & Selling
Costing & pricing your work
Branding
Design & product development
Digital marketing & social media
Audience development
Trend forecasting
PR + communication
Business Consultancy
I work with manufacturers and small design companies who are looking to develop and in-house branded collection of products for sale through their own direct online sales platform.
Case study:
I was employed to develop a new in-house branded collection of leather accessories to be marketed under the McRostie brand. I was responsible for the development of their new premium product collection, the costing & pricing of the new collection and the development of a new website targeting a premium customer in the luxury crafted leather accessories market. I established a digital marketing strategy, including delivery of digital marketing support, to raise the profile of the brand.
Workshops
UPCOMING AND PAST WORKSHOP
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